My Evaluation...part 1

My Evaluation...part 2

advertising space...

I have uploaded my finished posters and think that a smaller A4 or A5 version would fit in a magazine; depending on how big the advertising space is and how much it costs. For smaller adverts, the poster or the digi-pak could be shown, as the visualisation image is quite easily recognisable and this helps to promote the products / band even more. 
Also which magazines the posters / CD is advertised in will be popular with the target audience and also be promoted through word of mouth or internet sites the target audience would uses e.g. facebook or YouTube. 

info...

I am now starting my evaluation on powerpoint.

more digi-pak / poster feedback...

• Vivid
• Futuristic
• Sci-fi style
• Revolutionary
• Exploratory
• Visually captivating
• Innovative

info...

I have some feedback for my products but I will get more to use in my evaluation.

poster feedback...

• Eye catching.
• Intriguing design.
• Draws you in.
• The poster with the band's logo is better.
• Quite dynamic - shows movement.
• Fits the teenage target audience.

finished posters...

These are my finished posters to promote the band and digi-pak. I have been told through feedback that they are eye-catching, which is the effect I wanted. I thought that being eye-catching would help them appeal to my target audience - teenagers. I think that the consumers eye would be drawn to the centre of the visualization, first and then see the band's logo surrounding the centre. Because of the visualization, people's eyes then follow to the rest of the information. The band's website address is also very clear so people might remember it and find out more about the band. The style of the poster may also suggest the music / band is abstract and non-mainstream and the colour scheme (purple) could  to appeal to both genders. I think that the visualization will be quite a memorable picture to associate the band with, so they will be remembered and the eye and title 'seeing lights' also links to the band's name 'vision'.   

Video feedback...

• Interesting, mysterious
• Catchy tune
• Want to see what happens - suspense / gripping
• Clever use of flashing images
• Good effects on top logo
• The music would appeal to a teenage target audience

finished digi-pak feedback...

• The digi-pak looks really good.
• You can see a clear theme between all the products.
• The products look quite professional.
• I like the colours together, it's quite unique.
• I liked the firework thing (visualisation).
• Eye catching.
• Matches the theme of the video - brings it alive.

DIGI-PAK FINISHED PRODUCT...

digi-pak final ideas...

On the digi-pak covers the eye is drawn to the band name and CD title as they are the brightest colours and on top of the other layers. The middle of the eye is also eye-catching and leads to the band's logo.  

The band's name and track list is the main focus on the back of the digi-pak. Then the eye would see the bar code and copyright information, as they contrast being white on a dark background, but people may ignore them as are more for stores selling the product and the rights of the companies involved.  

pictures I used...

info...

Someone who fed back from my storyboard suggested an idea than included one of my shots for a CD cover/poster. This idea has led me to produce some variations on the original CD covers/poster I created. I will upload them when they're finished on Corel. Adding the 'open me' shot to the CD cover/posters will increase the synergy of the products to match the video. 

info...

I now need to get more feedback on the changes I have made to my video. I think I have sorted out the problem of the clips keeping some of their sounds, so that the track is the only thing heard. I have also changed my video from my storyboard to fit the music better. I have also used a lot of effects in my video so add to the idea of it being quite abstract. This idea matches my products (digi-pak/posters).

target audience...

My music video I think would match the target of teenagers, but probably not mainstream as the video and track are quite abstract. The design of my products to promote the video/band would probably appeal to them more; as I think they look quite original and different, which may catch people's eye, even if they have never heard of the band or their songs. Also the track doesn't have lyrics, but other tracks on the album may have - which would appeal to a wider audience.

feedback...

After some feedback on my video I have continued to edit it.
I have improved the pace even more to match the music.
I also had feedback that said I needed more varied shots in the piano scene, so I edited them to include a close up and a different angled shot. As editing this part set the shots out of time with the music I re-edited the timing to match the beat. 
Other feedback suggested that I had used to many flashes in one sequence, so I edited out some flashed and kept the main flashes on the beat that worked best with the music. 
I also had feedback saying that parts of my video with quite repetitive. To change this I edited out some shots and replaced them with shots I had filmed but never used, this increased the shot variation. Although some of my video is meant to be repetitive I didn't want it to be too much. Even though my video repeats some of the same shots to go backwards at the end, I didn't repeat all of the same shots and they're not in exactly the same order - but they look like they're the same as the start but going backwards although they're not.  

digi-pak ideas...

Using a sample digi-pak design I created one for my band's CD. It uses synergy by following the theme of the visualization and space, it also uses the bands logo on the CD and the same fonts and colours as the other related products.
I also created a variation on the back covers as I thought this idea works better. 
I will add feedback on what other people thought.

info...

I now need to get more feedback on my video after the editing changes I have made.

I am also going to create some variations of my posters and CD covers and ask for ideas for the target audience of my video.

Visualizations...

These were my initial ideas for the visualizations on my CD / poster. I created them by playing the track I created, through itunes and showing the visualizations. I tried different settings and print screened the ones I thought looked good. I especially chose the circular shaped pictures (2 on the far right) as they matched the idea I had to put the visualization in an eye. I felt that this also matched the idea of the music and the band's name being 'Vision'. 

info...

I have now just about finished the editing of my video. I have matched the timing of the piano shots so they look in time with the music. I will show my video to more people now it's closer to finished and get their feedback. I am also going to work more on my posters by adding a web address, as if it was for a real band. I am also going to upload some of my previous pictures that I picked the final visualizations from, to show how I made them.

video feedback...

I have showed my video to another media student and asked for feedback.

She liked my video but agreed that I need to fix the middle part's editing on the beat (piano part) This has worked out as the most difficult thing to get right in the video because when I change the editing to fix the middle part it changes the timing for my shots at the start, so I have to keep editing the whole video all over again.

Positive feedback points:

• Shots and ideas match the music and themes
• The shot pace is now faster, and keeps up with the music
• She liked the idea of the ending (going backwards)

Negative points:

• Needs to be edited to the beat better
• some parts need to be 'tidied up' to fit with the flow of the video.

I will take these points into account as I continue editing.

info...

Today (Fri) after school I am going to get some feedback on my video, although the editing isn't finished. 
I will post up the feedback and change the video if necessary. 

Info...

I am still editing my video. After some feedback that parts of it needed more pace I am adding in more shorter shots to make the speed quicker and move through the video faster.  

Info...

I am still in the process of editing my video. To fit the end of my video to the music I need to extend my video's length. To add more shots I am testing how it looks to add shots of the cd cover, to include more synergy.