advertising space...

I have uploaded my finished posters and think that a smaller A4 or A5 version would fit in a magazine; depending on how big the advertising space is and how much it costs. For smaller adverts, the poster or the digi-pak could be shown, as the visualisation image is quite easily recognisable and this helps to promote the products / band even more. 
Also which magazines the posters / CD is advertised in will be popular with the target audience and also be promoted through word of mouth or internet sites the target audience would uses e.g. facebook or YouTube. 

info...

I am now starting my evaluation on powerpoint.

more digi-pak / poster feedback...

• Vivid
• Futuristic
• Sci-fi style
• Revolutionary
• Exploratory
• Visually captivating
• Innovative

info...

I have some feedback for my products but I will get more to use in my evaluation.

poster feedback...

• Eye catching.
• Intriguing design.
• Draws you in.
• The poster with the band's logo is better.
• Quite dynamic - shows movement.
• Fits the teenage target audience.

finished posters...

These are my finished posters to promote the band and digi-pak. I have been told through feedback that they are eye-catching, which is the effect I wanted. I thought that being eye-catching would help them appeal to my target audience - teenagers. I think that the consumers eye would be drawn to the centre of the visualization, first and then see the band's logo surrounding the centre. Because of the visualization, people's eyes then follow to the rest of the information. The band's website address is also very clear so people might remember it and find out more about the band. The style of the poster may also suggest the music / band is abstract and non-mainstream and the colour scheme (purple) could  to appeal to both genders. I think that the visualization will be quite a memorable picture to associate the band with, so they will be remembered and the eye and title 'seeing lights' also links to the band's name 'vision'.   

Video feedback...

• Interesting, mysterious
• Catchy tune
• Want to see what happens - suspense / gripping
• Clever use of flashing images
• Good effects on top logo
• The music would appeal to a teenage target audience

finished digi-pak feedback...

• The digi-pak looks really good.
• You can see a clear theme between all the products.
• The products look quite professional.
• I like the colours together, it's quite unique.
• I liked the firework thing (visualisation).
• Eye catching.
• Matches the theme of the video - brings it alive.

DIGI-PAK FINISHED PRODUCT...

digi-pak final ideas...

On the digi-pak covers the eye is drawn to the band name and CD title as they are the brightest colours and on top of the other layers. The middle of the eye is also eye-catching and leads to the band's logo.  

The band's name and track list is the main focus on the back of the digi-pak. Then the eye would see the bar code and copyright information, as they contrast being white on a dark background, but people may ignore them as are more for stores selling the product and the rights of the companies involved.  

pictures I used...

info...

Someone who fed back from my storyboard suggested an idea than included one of my shots for a CD cover/poster. This idea has led me to produce some variations on the original CD covers/poster I created. I will upload them when they're finished on Corel. Adding the 'open me' shot to the CD cover/posters will increase the synergy of the products to match the video.