Target Audience...

The target audience for a music video would generally be who ever likes the genre of the music, or someone who is already a fan of a particluar band. However, if the video is something different, because it's original or abstract in some way, it might appeal to a wider audience. If the band has never been heard of, then the video may promote the band the most, as it can reach a wider audience through today's media technologies e.g. you tube. If one promotion reaches someone then they may search for other products, for example if they see an interesting music video they may like the music (even if it's not something they would normally listen to) and maybe buy a single or album, or even see the band in concert or on tour.

Klonhertz - 'Three Girl Rhumba' Video by Dougal Wilson

The video starts with a shot of a magazine about how to create a 'cut-and-assemble model' pop video. There is then a jump cut into read the title of the magazine. A human hand opens the page and the singer starts as the shot zooms into the models. The models start to assemble themselves and the viewer sees the video will be abstract and unconventional. Even though the video uses puppets there is still the performance aspect. The shots also use editing on the beat when the fingers move, as the paper puppets perform the music and the lights also flash to the beat. There are a lot of shots that quickly zoom into another shot like at the part where the singers head keeps opening and the shot zooms into each head. The scissors also cut to the beat as they chase the paper aeroplane. The mise-en-scene of the world they're in is all made out of paper to keep the idea of a cut-and-assemble model of a pop video, also as numbers are mentioned a lot in the song there are numbers in the background. When the singer divides by 2 there is a 2 and other numbers behind him; also when the hurricane warning there are numbers flying around. As the paper plane crashes at the end the models all fall back into the magazine and the hand closes the page with the beat so the story ends where it started.

Coldplay Tour Poster

This is the 2002 tour poster. It uses the same font as the CD cover. It shows the band's name in the biggest font size and the cities, venues and dates in a smaller size. The picture is also in the same style as the CD cover, linking the two together.

Coldplay - 'A Rush of Blood to the Head' Album Cover

This is the album which 'The Scientist' is featured on. The picture shows the portrait of someone made out of what looks like metal filings. As the album is called 'A Rush of Blood to the Head' the picture is missing half on its head. The design is very simple and uses a pale brown colour for the album title and black for the band name. On the back is the bar code at the top centre and the album and band name again underneath it. Then the track listing in the same pale brown colour as the album name. A the very bottom centre is the copyright information also in pale brown. The same font is used throughout.

Coldplay - 'The Scientist' Video by

The Scientist Video Link

The video starts with the singer lying on a mattress. As he starts singing the shot zooms out and then fades into a longer shot of the singer. The shot then pans around his face and in the background a biker is riding backwards and the singer gets up as if the video is played backwards too. The camera circles around the singer in a panning motion, then shows a slow motion of a bike trick, which fades into a medium shot. The next sequence is of the singer walking backwards down a street but singing the lyrics forwards. The shots fade into each other as the singer then jumps backwards over a wall. The shots are all mainly joined by fading into one another. The is also a sequence of a basketball game played backwards so the ball is coming back out of the hoop. Slow-motion is also used as the singer walks backwards across railway tracks, which seems to be on the beat. Then there is a fade to black as the next shot changes location again to a very long shot of the singer walking backwards towards a forest. The shot cuts closer into the forest, as it suddenly gets dark. When its daylight again, the singer puts on his coat and does up the buttons to the beat of the music. At this point the viewer sees an idea of narrative as there is a woman lying on the floor. The medium shot shows the singer getting back into a car and cuts to the wheel and the woman as tiny pieces of glass fly back into the window screen with her body. A log shot and a pan through trees shows the car roll back up the hill, past a truck and shows the woman took off her seat belt to take her coat off. The mise-en-scene throughout suggests at first a street scene with graffiti but the viewers attention is mainly drawn to figure out how the video is going backwards, this makes the video unconventional and interesting to watch.

Three Days Grace Album Poster

Three Days Grace 'Life Starts Now' Album Poster. The poster shows the album cover design. The band logo in its font is at the top and next to it the album name. Near the bottom on the left it advertises the first released single 'Break', which explains the picture of people breaking things. At the bottom there is the release date for the album in a bigger font, so it's seen easily. The colours used in the CD cover are mainly black and pink which are the main colours in the video 'Break',the black underneath the TV's also looks like paint like in the video. This links it to the album cover/video by the colours and the picture.

'Life Starts Now' album cover

The cover shows two people smashing a pile of TVs as crows or ravens, bats, butterflies and snakes come out. The band logo in its font is at the top and next to it the album name. The colours used are pinks, black, greys and purples. The people in the cover also don't have faces they look like they're scribbled out but with eyes. The cover of the people smashing tv's seems to symbolise the first track of the album released 'Break'. The colours and the image are used to link together and promote the album.
On the back the pinky/purple colours are used for the track listing in the same font as the album name and also the information on the poster. Apart from the coloured track text the rest of the picture is in black and grey, this shows the band in the centre at a warehouse type building. The copyright information is on the very right of the case and is virticle at the side.

Three Days Grace - 'Break'

The video starts with a shot of the band's boots walking down a corridor. On the walls are chevron-like arrows in pink, grey, black and white like the colours of the album cover and poster. Then in the same colours a newton's cradle of the same colours. You see shots of the band as they walk to doors that open, again with the same colour code. You see the band members pick up their guitars as the drum beat starts in separate rooms painted in their colour, they band members also wear clothes matching their colour with black army-style boots. The shots are cutting from one room to another on almost every beat until the singer starts. The mise-en-scene in the room is just their instrument, the painted coloured walls and the suits all but the drummer are wearing. There is also a set of silver discs on the wall which shine when they catch the light. There is also a contrast between the bright white room and the dark of the black room which is also helped by lighting mainly from the silver discs on the wall. There are mainly medium and long shots with some slow motion the guitarists. A close up of fans when the walls open and a shot through a fan leading into the chorus of the song. There are some special effects of coloured balls flying around matching the room colour, keeping the video unrealistic and slightly abstract around the performance.
By the time the chorus comes again there is paint flying at the room and the band also the colours but in a different order e.g. the singer's white suit is now covered in pink paint which can be seen in slow motion shots. Shots through the fans reveal the 4 rooms to be joined by fans. Shots continue to cut between rooms on the beat showing more paint and the mess of the rooms, until the singer stops and there is a close up of the newton's cradle. The next shot shows the coloured balls of the cradle follow the band out of the corridor they came in at the start. The band are now all wearing black (without paint).

Little Boots Tour Poster

The poster shows an acoustic show in London. The same font is used on the poster and the single. The poster also looks futuristic and links to space a bit like the CD cover even though other bands are appearing too Little Boots must be the headlining act as the poster matches the style of her album and single covers and also the style of her video 'Remedy'.

'Remedy' single cover

This is the single cover for the song 'Remedy' by Little Boots. It links to the video by the reflections used, the Kaleidoscope and futuristic style and the triangles. She also has her hair the same way in the video.

Little Boots - 'Remedy' Video by David Wilson

The Video starts with flashing lights to the beat of the intro the editing also fits with the faster beat and jump cuts as she presses the note on the keyboard matching on acton. The first time we see her she is singing along with the track. The lighting is also very bright around her and she is wearing a futuristic - looking sliver dress. The camera pans a bit and also changes its angle of her to the beat. The next sequence the editing still on the beat adds quick cuts of a Kaleidoscope which shows a close up of her lips while singing. There are also shots of her playing the keyboard also in a Kaleidoscope. When she lies down next to a keyboard she also sings 'Kaleidoscope' in the lyrics. The lighting changes to the beat and contrasts between light and dark. The mise-en-scene of triangles are also used a lot in the video, through the Kaleidoscope, the flashing blue lights, her dress, hair piece and the arrangement of the keyboards. The video also uses reflections through her sliver dress/ hair piece, Kaleidoscope and the mirrored walls in the background. Most of the shots are quite quick to fit to the beat of the song, which is electro-pop.