Target Audience...

The target audience for a music video would generally be who ever likes the genre of the music, or someone who is already a fan of a particluar band. However, if the video is something different, because it's original or abstract in some way, it might appeal to a wider audience. If the band has never been heard of, then the video may promote the band the most, as it can reach a wider audience through today's media technologies e.g. you tube. If one promotion reaches someone then they may search for other products, for example if they see an interesting music video they may like the music (even if it's not something they would normally listen to) and maybe buy a single or album, or even see the band in concert or on tour.

Klonhertz - 'Three Girl Rhumba' Video by Dougal Wilson

The video starts with a shot of a magazine about how to create a 'cut-and-assemble model' pop video. There is then a jump cut into read the title of the magazine. A human hand opens the page and the singer starts as the shot zooms into the models. The models start to assemble themselves and the viewer sees the video will be abstract and unconventional. Even though the video uses puppets there is still the performance aspect. The shots also use editing on the beat when the fingers move, as the paper puppets perform the music and the lights also flash to the beat. There are a lot of shots that quickly zoom into another shot like at the part where the singers head keeps opening and the shot zooms into each head. The scissors also cut to the beat as they chase the paper aeroplane. The mise-en-scene of the world they're in is all made out of paper to keep the idea of a cut-and-assemble model of a pop video, also as numbers are mentioned a lot in the song there are numbers in the background. When the singer divides by 2 there is a 2 and other numbers behind him; also when the hurricane warning there are numbers flying around. As the paper plane crashes at the end the models all fall back into the magazine and the hand closes the page with the beat so the story ends where it started.

Coldplay Tour Poster

This is the 2002 tour poster. It uses the same font as the CD cover. It shows the band's name in the biggest font size and the cities, venues and dates in a smaller size. The picture is also in the same style as the CD cover, linking the two together.

Coldplay - 'A Rush of Blood to the Head' Album Cover

This is the album which 'The Scientist' is featured on. The picture shows the portrait of someone made out of what looks like metal filings. As the album is called 'A Rush of Blood to the Head' the picture is missing half on its head. The design is very simple and uses a pale brown colour for the album title and black for the band name. On the back is the bar code at the top centre and the album and band name again underneath it. Then the track listing in the same pale brown colour as the album name. A the very bottom centre is the copyright information also in pale brown. The same font is used throughout.

Coldplay - 'The Scientist' Video by

The Scientist Video Link

The video starts with the singer lying on a mattress. As he starts singing the shot zooms out and then fades into a longer shot of the singer. The shot then pans around his face and in the background a biker is riding backwards and the singer gets up as if the video is played backwards too. The camera circles around the singer in a panning motion, then shows a slow motion of a bike trick, which fades into a medium shot. The next sequence is of the singer walking backwards down a street but singing the lyrics forwards. The shots fade into each other as the singer then jumps backwards over a wall. The shots are all mainly joined by fading into one another. The is also a sequence of a basketball game played backwards so the ball is coming back out of the hoop. Slow-motion is also used as the singer walks backwards across railway tracks, which seems to be on the beat. Then there is a fade to black as the next shot changes location again to a very long shot of the singer walking backwards towards a forest. The shot cuts closer into the forest, as it suddenly gets dark. When its daylight again, the singer puts on his coat and does up the buttons to the beat of the music. At this point the viewer sees an idea of narrative as there is a woman lying on the floor. The medium shot shows the singer getting back into a car and cuts to the wheel and the woman as tiny pieces of glass fly back into the window screen with her body. A log shot and a pan through trees shows the car roll back up the hill, past a truck and shows the woman took off her seat belt to take her coat off. The mise-en-scene throughout suggests at first a street scene with graffiti but the viewers attention is mainly drawn to figure out how the video is going backwards, this makes the video unconventional and interesting to watch.

Three Days Grace Album Poster

Three Days Grace 'Life Starts Now' Album Poster. The poster shows the album cover design. The band logo in its font is at the top and next to it the album name. Near the bottom on the left it advertises the first released single 'Break', which explains the picture of people breaking things. At the bottom there is the release date for the album in a bigger font, so it's seen easily. The colours used in the CD cover are mainly black and pink which are the main colours in the video 'Break',the black underneath the TV's also looks like paint like in the video. This links it to the album cover/video by the colours and the picture.

'Life Starts Now' album cover

The cover shows two people smashing a pile of TVs as crows or ravens, bats, butterflies and snakes come out. The band logo in its font is at the top and next to it the album name. The colours used are pinks, black, greys and purples. The people in the cover also don't have faces they look like they're scribbled out but with eyes. The cover of the people smashing tv's seems to symbolise the first track of the album released 'Break'. The colours and the image are used to link together and promote the album.
On the back the pinky/purple colours are used for the track listing in the same font as the album name and also the information on the poster. Apart from the coloured track text the rest of the picture is in black and grey, this shows the band in the centre at a warehouse type building. The copyright information is on the very right of the case and is virticle at the side.

Three Days Grace - 'Break'

The video starts with a shot of the band's boots walking down a corridor. On the walls are chevron-like arrows in pink, grey, black and white like the colours of the album cover and poster. Then in the same colours a newton's cradle of the same colours. You see shots of the band as they walk to doors that open, again with the same colour code. You see the band members pick up their guitars as the drum beat starts in separate rooms painted in their colour, they band members also wear clothes matching their colour with black army-style boots. The shots are cutting from one room to another on almost every beat until the singer starts. The mise-en-scene in the room is just their instrument, the painted coloured walls and the suits all but the drummer are wearing. There is also a set of silver discs on the wall which shine when they catch the light. There is also a contrast between the bright white room and the dark of the black room which is also helped by lighting mainly from the silver discs on the wall. There are mainly medium and long shots with some slow motion the guitarists. A close up of fans when the walls open and a shot through a fan leading into the chorus of the song. There are some special effects of coloured balls flying around matching the room colour, keeping the video unrealistic and slightly abstract around the performance.
By the time the chorus comes again there is paint flying at the room and the band also the colours but in a different order e.g. the singer's white suit is now covered in pink paint which can be seen in slow motion shots. Shots through the fans reveal the 4 rooms to be joined by fans. Shots continue to cut between rooms on the beat showing more paint and the mess of the rooms, until the singer stops and there is a close up of the newton's cradle. The next shot shows the coloured balls of the cradle follow the band out of the corridor they came in at the start. The band are now all wearing black (without paint).

Little Boots Tour Poster

The poster shows an acoustic show in London. The same font is used on the poster and the single. The poster also looks futuristic and links to space a bit like the CD cover even though other bands are appearing too Little Boots must be the headlining act as the poster matches the style of her album and single covers and also the style of her video 'Remedy'.

'Remedy' single cover

This is the single cover for the song 'Remedy' by Little Boots. It links to the video by the reflections used, the Kaleidoscope and futuristic style and the triangles. She also has her hair the same way in the video.

Little Boots - 'Remedy' Video by David Wilson

The Video starts with flashing lights to the beat of the intro the editing also fits with the faster beat and jump cuts as she presses the note on the keyboard matching on acton. The first time we see her she is singing along with the track. The lighting is also very bright around her and she is wearing a futuristic - looking sliver dress. The camera pans a bit and also changes its angle of her to the beat. The next sequence the editing still on the beat adds quick cuts of a Kaleidoscope which shows a close up of her lips while singing. There are also shots of her playing the keyboard also in a Kaleidoscope. When she lies down next to a keyboard she also sings 'Kaleidoscope' in the lyrics. The lighting changes to the beat and contrasts between light and dark. The mise-en-scene of triangles are also used a lot in the video, through the Kaleidoscope, the flashing blue lights, her dress, hair piece and the arrangement of the keyboards. The video also uses reflections through her sliver dress/ hair piece, Kaleidoscope and the mirrored walls in the background. Most of the shots are quite quick to fit to the beat of the song, which is electro-pop.

Preliminary piece Info+++

Today I have finished the editing, including lip-sync and editing on the beat. The whole video now runs from start to finish, as I have filled in the gaps with smaller shots, which actually work on the beat. I have also used transitions to link 2 shots together and overall I think the video looks quite good.

Preliminary piece Info++

We have started the editing of our music video (on a mac) and since it's only 1 minute, we have almost finished. The lip-sync has worked well but the hardest part so far is the editing on the beat. As our shot lengths are changing, at the moment there are some gaps in the order we need to fill. After this, the video should run smoothly and hopefully look good.

Preliminary piece CD Cover...

We have designed the cd cover using this picture.

Since the song is in a country style we have chosen the acoustic guitar and also a font to match.

This is the original photo for the cd cover before it was edited in coral photo paint.

Preliminary piece Info+...

Due to time issues we didn't use the nature area but did finish filming.
All we need to do now is edit the film and match it to the music.
We also need to finalise the CD cover design on Coral.

Preliminary piece Info...

If possible we are planning to use the nature area, as a set in our video.
Also we plan to start shooting tomorrow (wed)
The other locations we plan to use are a friend's house / driveway and garden.

Preliminary piece Risk Assessment...

The video we are planning to shoot is mostly low risk.

Dangers:

• Tripping on wires
• falling in the pond
• allergies / allergic reactions

Music Videos research...

Robert Plant & Alison Krauss- Gone Gone Gone
This is the real video for the song we chose. It starts with both the woman and the man walking into the room through shiny silver curtains. The room has disco balls hanging from the ceiling. They walk to the centre of the room, towards each other. The main shot types used are tracking shots, cuts, zooms and pans.
The tracking shots follow the singers as they walk into different rooms. After the disco ball room they walk into a room full of inflatable people. After this room they both walk onto a stage where they sing with a guitarist in the middle of them. There are mostly cuts and pans used to see the people on the stage and the people dancing at the front.
Towards the end there is a mixture of the different sets and different colours, which throughout the characters both wear the same black clothes. Also the only characters seen in the video are the main man and woman and the guitarist, all the other dancers were silhouettes.

David Wilson - We Have Band "You Came Out"

This video uses just the faces of 4 people. Throughout the video the people's faces are painted in different colours and designs. The woman, who seems to be the main character, is painted to look like she is singing without opening her mouth. The shots seen are the frames that each shot has used to be put together, which must have taken a long time. Each shot of each face with paint on has been edited together very fast to create the effect that the face's colours are changing e.g. at one point a man looks like he's crying as blue paint runs down his face. Towards the end the paint runs backwards, as the shots are reversed and the end is the same as the beginning.

Afterlife by Avenged Sevenfold

This video mainly uses the colours black and white and the contrast between, without being shot in black and white. The camera shots are mostly panning and very fast cuts between shots, also editing on the beat. There isn't really a narrative story as such but there is other shots, away from the band set up, which show members doing different things. One running towards the camera against a white background, another with a spider, one dancing, one letting doves fly and one laughing holding a skull, like Shakespeare. All theses seem quite random and not really connected to each other. The camera also pans and fades into another shot of the same set up but the band members are wearing different clothes and the background changes between black and white. Also because the song is called 'Afterlife' the black and white could represent heaven and hell.

CD Covers...

This is a country CD which is similar style to the song we have for our music video. The cover shows the artist Tim McGraw but mainly him in a black tee-shirt and black cowboy hat, which represents the country style. The shot of him may suggest that he is shy, as his hat covers most of his face. The CD title is also a limited edition of his greatest hits, suggesting that he has had many hits already.

This CD cover has the band name in the centre and the title underneath. The title of the CD 'Leave this Town' links to the picture of the open road and suggests leaving somewhere. The picture shows a small town which the band probably know. The band is also seen faintly in the background, showing who they are, with the lead singer at the front.

This is the Wicked soundtrack cover, for the songs from the stage show.
The cover shows the 2 witches, the one in black the 'wicked' one and the one in white the 'good' or more innocent one. The cover's title is also on the side of the 'Wicked' witch also suggesting her evil. This is contrasted by the whispering of the 'good' witch, as the picture suggests she maybe helping her or spreading gossip. There are also small images of flying monkeys on the 'wicked' side, relating to the Wizard of Oz. The 'wicked' side of the cover also takes up more room than the 'good' side, showing the witch's importance to the plot of the show and that it's named after her.